Why Do We need TikTok analytics?

Whether you're a brand trying to reach new audiences or an influencer looking to expand your following, TikTok analytics are the key to successful marketing on this social platform. You can use them to measure audience demographics, peak activity times, and more.

TikTok analytics tools are an essential part of any social media marketing strategy. They provide in-depth insights into how your videos are performing and can help inform decisions that will get your content in front of more people.

TikTok’s analytics tool shows you how many times your videos have been viewed by other users in the past seven or 28 days, and it lets you see these views by day. This can give you a good idea of which days your audience is most active, and it may help you decide when to post new content. It also helps your influencer marketing

Top 10 TikTok Analytics Tools

TikTok analytics tools help brands understand their audience, improve content performance, and increase conversions. These tools also provide in-depth metrics to help you make data-driven decisions on TikTok and other social channels.

This tool provides insights on the average watch time for each video and the number of shares and comments that have been made. It can help you determine which types of videos are most successful and how your content will resonate with your audience.

Shoplus

In the analysis of TikTok's e-commerce product selection, as the most popular TikTok analytics tracker, Shoplus can be summarized into three characteristics: real-time monitoring, comprehensive analysis, and rich data. Based on the comprehensive data of TikTok e-commerce, it provides sellers and KOLs with complete TikTok data analytics of industries and competitors on TikTok, to gain more exposure and plan their next move.

Real-time TikTok monitoring, one step ahead of the best sellers.

Many third-party analytic tools have a 48-hour time frame. Their data is not real-time and the update speed is relatively lagging. Trends are changing fast on TikTok, and are very likely to change after 48 hours. It won't meet the needs of whom require real-time monitoring of products trend.  TikTok ads are updated every hour on Shoplus, and the best-selling product list and the Top sales influencer are updated every 6 hours. It prevents missing the timing to find products with profit potential and helps the selling journey easier. 

Comprehensive analysis=Succesful business decisions.

Shoplus has achieved layer-by-layer drilling and decoding in the data dimension, assisting sellers in making accurate decisions. On the product side, Shoplus provides analysis in different dimensions, such as overall sales, sales trends, number of views & likes, related influencers, and related videos. Explore more on Shoplus.net now. Brands can have a general perspective of the sales situation and product prospects. It saves time for product comparison and evaluation.

Originally from Shoplus official website: https://www.shoplus.net/blogs/tiktok-analytics-tool

TrendTok

A popular tool for tiktok analytics, TrendTok helps influencers and brands to predict TikTok trends. Its artificial intelligence suggests the right trends for their audience, making their videos more engaging and entertaining.

Another great feature of this tool is its search function that lets you track sounds and songs that are popular on the platform. It can help you identify new sounds, hashtags, and trends.

The app also shows the top countries that are using the sound and how often it's being used.

Another helpful tool for tiktok analytics is Spotify, which features user-created playlists of trending music. It's also a good place to find sounds that are relevant to your brand, products, and customers.

Popsters

Popsters is a social media analytics tool with a few high-end features. It is available in Facebook, Instagram and Twitter and is a slick way to see how your content performs compared to your competition. The most impressive part is that it can be used on any public page, not just your own. This means that you can check your social media game plan and find out how to improve your content.

The tool uses a proprietary algorithm to sift through your posts and present you with the most relevant data in the most meaningful manner. It also boasts a well-designed user interface and offers a free trial. For those of you with a little extra cash, you can sign up for a paid subscription to gain access to the tool’s premium features.

Social Blade

Social Blade is a popular third-party analytics tool for YouTube, Instagram, and Twitter. It offers data on channel subscribers, growth rates, and video views.

Its features include a query builder that allows clients to filter their results based on specific terms or keywords. Moreover, the tool offers YouTube consultations from certified experts who help clients grow their channels.

The software also tracks a number of Twitch streamers and provides statistics on their viewers and followers. Users can see a listing of the top 10, 50, and 100 most followed and following users.

It is important to note that the data provided by Social Blade may not be 100% accurate. However, it is a reliable source of information on a given day’s video views. This is especially useful when evaluating competitors.

Tokfluence

TikTok is one of the most popular video platforms for Generation Z and incorporating influencer marketing into your strategy can significantly grow your reach. Influencers on this platform can create sponsored videos that promote your brand and products and get their followers to share them.

Tokfluence is a popular influencer search tool that helps you find the right creators to collaborate with on TikTok. It also offers audience, demographic, and performance analysis.

Another tool to consider is Modash, which lists every Instagram, YouTube, and TikTok creator in their database. They have 200M+ profiles, which means you’ll never run out of talent to work with!

Other software options include Intellifluence and Heartbeat. However, these are primarily marketplaces where influencers have already signed up to be part of the site and are generally open to collaborating with brands.

Brand24

Brand24 is an easy-to-use social media monitoring tool that helps businesses track mentions on the web and social media. It also allows them to react instantly to negative comments about their business and improve their online reputation.

To start, sign up for a free account. Then, input the keywords you'd like to monitor and click Create project.

The app will find any mentions of the keyword you're monitoring, and notify you by email or in-app if it's found.

In addition, Brand24 offers a wealth of TikTok analysis features to help you understand your results. Its proprietary Presence Score is a useful benchmark for your online presence, and its Social Mentions analysis gives you more detailed information about the reach and engagement of each mention.